Digital Marketing During Corona-Virus

Everything you need to know about marketing your business during Coronavirus (and why it is more important to continue your marketing efforts than ever before!)

There is a lot of information floating around about Kovid-19: how to avoid it, proper hand washing techniques, practicing social distances, what else to do if you get the virus.

But beyond personal concerns, there are professional concerns for small business owners who are currently trying to minimize the financial impact on their businesses.

If you are a small business owner, you may have other questions:

How is Covid-19 affecting my business?

How should I market my business during this time?

Should I market my business during this time?

To answer that last, of course yes, and here's why:

At times like these, some businesses tend to pull back or block their marketing (like your competitors!) While smart businesses use this as an opportunity to move forward.

So who are you?

As a business owner, you have two options:

Option # 1: Embrace a victim, stop all advertising efforts and brace for low results.

Option # 2: Take your business by the horns and maximize your chances of moving forward!

Now, you may be thinking, "Yeah of course I'll see results instead, but how do I do that? How do I market my business through Coronavirus?"

If you sell toilet paper or hand sanitizer, you probably won't need to read any further. Otherwise, authentic questions!

Let's take a look at some of the ways the rest of us can use digital marketing services in Chandigarh to get ahead and get to the TOP!

People are now spending more time online than ever before. With so many adults working from home, children taking classes at home and people in general trying to stay as long as possible during the cornvirus, people are silent on social media right now!

With increasing access, engagement and time spent on social platforms, why would a business owner choose to stop his social media efforts now? Place your brand in front of where your target audience is already scrolling.

Given the nature of your business, is it common for consumers to search for the product or service you provide through Google? If so, SEO is a process that can help your website design company appear in the top rankings on search results pages. For those who are already familiar with SEO, you know that this is actually a process that can take a while - unless your competitors stop their SEO efforts! This is exactly what is happening to our customers; Their competitors are withdrawing their SEO efforts out of panic, allowing our clients to move faster in SEO rankings!

As a business owner, have you ever really learned about your audience? Is there a good time to build relationships with potential customers? Whether you're a B2B or a B2C, email marketing can be a great way to connect with your customers. For B2B businesses, take this time to nurture your existing leads via email newsletters!

For B2C and eCommerce businesses, consider what consumers buy from the brands they trust. Establishing that brand-consumer trust is important for the longevity of your business and beyond COVID-19, why not take the time to establish yourself for long-term success? Email marketing is just one of the best ways to do this.

Social and Google Advertising

When business slows down or uncertainties arise as they are now, it is a common reaction for business owners to want to stop all advertising efforts. If those who spend money are not actively buying more, then why? Wrong! First of all, it is important to note that not all users are tightening their wallets. For those who are now ready to spend and continue life as usual, you want your business to be ready and in front of them!

For consumers who aren't spending much anymore, the normalization will resume later, and who do you think they will buy from? A business in which they spent all of Covid-19's expenses getting to know themselves and getting to know them, not with companies they had never seen or heard of. Advertising on social media and Google keeps your brand relevant and relevant to your target audience so that when they're ready to buy, they're from you, not your competitors.

Tips on how to implement these marketing efforts during Covid-19

While many people are taking precautions against catching cornvirus, it is important to remember that many people have already caught it or know someone who has caught it.

As a brand, it's important to maintain a level of sensitivity to your messaging. But don't let this scare you! Showing empathy actually makes consumers like your brand more